What is communication? Communication is the transfer of a message from one person to the other. An effective communication happens when the message is understood by the receiver and the receiver acts upon it as well. Communication is important for every business position in the world. Nothing can be done without communication, we cannot pass our day to day lives without communicating with people around us. Communication is important, but what’s more important is effective communication which can only take place if the message is sent properly and understood by the next person.
Lana Comeaux – Development Officer at Stephen F. Austin State University
Every business professional has to interact with multiple professionals on a daily basis, so effective communication has to be acted upon. Development officers have to interact with so many people every day. They have to understand the importance of communication because communication is very important in their field. Incorrect understanding of a message will lead to incorrect responses. There should be effective communication and coordination between everyone in the business. The development officers should have access to the orders of their superiors and act upon them accordingly. Here’s why effective communication is important for a development officer.
1) Convince donors
A development officer is responsible for convincing the donors. The donor won’t give you money simply. No one will be ever willing to give you what you ask for. A development officer has to work hard to convince the donors. It is important to share the goal with them. The communication, in this case, has to be effective so that the message can be understood by the donor. If the development fails to explain or communicate properly then the donor will most likely reject the donation proposal.
2) Influence people
When you work for a non-profit organization, you have the responsibility to influence people around you. Whatever the cause is, you have to try your best to influence people as much as you can because one step from your side can do wonders for the next person. So, you have to talk in an influential manner. Communication is extremely important for this field.
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